Pictory is a cloud-based video creation tool that has taken the world of video editing by storm. It leverages the latest AI technology to convert long content, including blogs, videos, podcasts, and white papers, into short, highly shareable branded videos in the shortest possible time. In this review, we will discuss the features, pricing, and using of Pictory.
Pictory has three inbuilt AI technologies – Natural language processing (NLP), computer vision (CV), and text-to-speech (TTS) – that work together to generate short videos from long texts. NLP summarizes the long text into a few essential sentences, each of which generates a scene in the video. NLP and CV scan and select a relevant background visual (picture or video) for each sentence. TTS narrates the key sentences and provides a voice-over in the final video. You can also record voiceovers.
Pictory offers excellent user experience and has a simple and easy-to-navigate interface. The software is designed for both beginners and pros to successfully edit their videos without any complex software knowledge. The dashboard appears once you sign in, and you can select the feature you wish to use, including script to video, article to video, edit video using text, and visuals to video.
Pictory also has over 40 unique, customizable video templates with multiple animations and styles. Users can customize and create their own personal branded templates, add colors, fonts, animations, and logos to create a brand identity. It also allows users to add intros and outros.
The software contains transcription features and supports over 20 languages, which enables users to connect to millions of audiences across the globe. The transcription feature transcribes speech in videos and lets users keep or cut parts of the transcribed text. Pictory’s ability to automatically generate captions can also increase accessibility and improve the SEO ranking of your videos. Users can burn the captions into the video or download them as text, SRT, or VTT files.
Pictory’s music library and video footage library add to the user’s experience. Social media managers can use Pictory to convert blog posts into short videos, which has the potential to increase engagement. The videos can be scheduled for automatic posting on social channels using the Hootsuite integration and can also be downloaded as CSV files.
Pictory is a subscription-based model and has three annual plans – Standard, Premium, and Enterprise. The Standard plan costs $19 per user/month and allows users to create up to 30 videos (720p video output) and get 10 hours of video transcription per month. The text-to-video length is up to 10 min, and users can edit videos up to an hour long. This plan gives access to three branded templates, 5000 music tracks, and 25 text-to-speech AI voices.
The Premium plan costs $39 per user/month and allows users to create up to 60 videos (720p & 1080p output) with 20 hours of video transcription per month. The text-to-video length is up to 20 min, and users can edit videos up to three hours long. This plan gives access to 10 branded templates, 15,000 music tracks, and 42 text-to-speech AI voices. Other features included in this plan are automatic voice-over synchronization, branded intro & outro, Hootsuite integration, and bulk download of videos to CSV.
The Enterprise plan is best for large organizations and comes with a dedicated account manager. The features and price of this plan are tailored to the organization’s taste.
In conclusion, Pictory is a powerful and innovative cloud-based video creation tool that leverages AI technology to convert long content into short, shareable branded videos. With its user-friendly interface, customizable video templates, transcription features, and integration with Hootsuite, Pictory is a must-have tool for anyone looking to create high-quality videos in no time. The software is suitable for both beginners and pros, making it easy for anyone to edit their videos without any complex software knowledge. Whether you are a social media manager, marketer, or content creator, Pictory can help you create videos that engage, inform, and entertain your audience. If you’re looking for a video creation tool that can help you take your content to the next level, give Pictory a try and see the difference for yourself. Use this link to sign up and start creating your videos today.