Managing brand consistency across multiple clients or products can be a messy affair—especially when brand assets are scattered across Slack threads or random folders. Baseline, now available on AppSumo starting at $79 for a lifetime deal, aims to simplify this chaos with a unified platform for brand guides, asset management, and social content design.

But does it do enough to replace your design stack?

Key Features and Benefits

Baseline is built for agencies, creators, and businesses juggling multiple brands. Its standout feature is the ability to create fully custom brand guides—logos, color palettes, typography, CSS code, and even tone of voice—organized into individual brand dashboards.

Once your brand assets are set, Baseline makes it easy to design social content using hundreds of editable templates. Whether you're creating YouTube thumbnails, Instagram stories, or Product Hunt banners, the built-in design editor supports custom fonts, image filters, text effects, and background removal.

With the newly introduced brand dashboards, users can assign admins, organize designs by brand, and even copy or rebrand content across multiple clients in a few clicks. Tier-based features also allow for up to 25 collaborators per brand and generous storage limits.

User Experience and Public Feedback

Baseline holds an impressive 4.85-star rating from 86 reviews, with most users praising its clean UI, efficient workflow, and on-brand design capabilities. It’s particularly appreciated by freelancers and agencies who need to manage several brand identities from a single hub.

However, a few limitations have surfaced. Some users expected more robust AI features (like asset tagging and image generation), which currently aren’t available on AppSumo plans. Others noted that social media publishing features are still in beta or unreleased, meaning Baseline isn’t yet a full replacement for tools like Buffer or Canva if scheduling is critical to your workflow.

The founder has been transparent about managing costs and growth carefully, which is reassuring—but it does mean some advanced features may roll out slowly.

Is Baseline Worth It?

If you’re tired of hunting for hex codes or re-creating social graphics from scratch, Baseline is a great fit—especially for design-focused agencies or businesses managing multiple brands. At just $79 for lifetime access, it’s a solid investment for scalable brand asset management and visual consistency.

Just keep in mind: if AI automation or publishing tools are high on your priority list, you may want to keep an eye on their roadmap or wait for future updates.

🎨 Need to manage brands with more clarity and less chaos?
Grab Baseline’s lifetime deal on AppSumo starting at $79 and centralize your brand design, templates, and social content—without recurring fees.